Project Blog for Search Engine Optimization

Question: Discuss about theProject Blog for Search Engine Optimization. Answer: Introduction The capstone project is discussing about the search engine optimization techniques that helps in maximizing the number of visitors to a particular website. Search engine optimization is one of the most effective measures that attract the customers in case of business as well as the users in case of making any website popular (Berman Katona, 2013). In contrast with this fact, the concerned assignment about the search engine optimization process is encompassing various important aspects that needs to be incorporated in order manage any project development. These aspects are weekly project plan development, analysis of the project methodology, system development method for the research, important data collection methods for the project development, data collection method, concerned ethical issues, data analysis (Clarke Clarke, 2014). In addition to this, there are another various important concepts that must be considered in order to maintain project development, such as selection of the project deliverables, and identification of the recommendation for improving the project development phases. According to the point of view of evaluating the effectiveness of the project results the rationale of the project must be checked in order to identify the problem statement of project (Ebrahim, 2015). According to critical evaluation of project it is found that the web development is the most effective problem that is being highlighted in developing one blog entry that focus on SEO. It is found from the project discussion that there are numerous number of ecommerce organizations those are using SEO for making their customers attracted towards their offerings. In contrast with this fact, it is also observed that this project is developed in order to inform the SEO enthusiasts as well as experts about various innovative SEO techniques and process (Gennaro, 2015). Examples of SEO process are content curation, social media marketing, linking with bank and on-page optimization etc. Project development involves various important aspects needs to be managed and incorporated within the research process. In contrast with this fact, methodologies used for the research is very essential to project development (Ledford, 2015). According to the critical evaluation of the research methodologies used in this project it is found that quantitative approach is used within the project. Quantitative methodology helps to identify the problems with respect to the consequences involved within any project. Search engine optimization not only introduces various benefits to the users but also involves various negative issues within the project development (Killoran, 2013). Quantitative data analysis tool helps to collect these data with respect to expectations and needs of the project. In contrast with these above elaborated method and contexts involved in this project, the system development methods are taken into consideration in order to analyze the system development phases involved in the project (Moreno Martinez, 2013). The considered system development method in this project is Agile Method. Agile Method is one of the most effective methods that provide effective analysis of all functionalities and essential tasks involved in the project. In addition to this, this is evaluated that agile method is successful in emphasizing the role and responsibilities of all stakeholders involved in this project (Onaifo Rasmussen, 2013). The number of blog entries and primary measures of the project progress is identified with the help of project development analysis with the help of agile method. Data collection methods are another important aspect that is elaborated in the project discussion. Various data collected from the quantitative analysis of data the involvement of various stakeholders can be critically evaluated (Patil Swati, Pawar Patil Ajay, 2013). This evaluation helps the researcher in identifying the effort of stakeholders to their tasks and this aspect in terms helps to calculate the project outcomes. Every project management plan involves various methods of data collection process that helps the researcher in understanding the critical needs of the project. In contrast with this fact, this project is also considering two main method of data collection, such as face to face interview and focus group discussions. From the critical value analysis of project, it is noted that face to face interviews and surveys are helpful in identifying effective measures that are included in the research (Shih, Chen Chen, 2013). The impact of search engine optimization on the users can be evaluated effectively with the help of these primary data collection methods during the research. These interviews are mainly focused on the objectives and activities involved within the project development. In contrast with various security measures those are concerned as effective element in evaluating the impact of search engine optimization process, identification of ethical issues and its resolutions are very important. The concerned project discussion is also elaborating about the appropriate ethical issue identification process (ur Rehman Khan, 2013). The researcher has chosen the proper perspective in evaluating the project results. Ethical issues concerned in the case of search engine optimization are the plagiarism issue involved in the searches in web pages. In addition to this, the search engine optimization process involves various plagiarism issues into the project development. According to the critical evaluation of the project, it is found that, the blog entries are checked for plagiarism in order to reduce this risk involved in search engine optimization process (Van Looy, 2016). After the plagiarism check then only the data and information are published into the web si te. This ethical consideration is checked in order to provide effective project results. In accordance with the concept of search engine optimization it is found that each and every steps taken by the researcher is appropriate with respect to the demands and needs of the websites. These approaches are completely based on the user needs and demands. In case of search engine optimization and web sites attractive features shows that this designs are compatible of providing the effective support to the users (Berman Katona, 2013). The designs are considered in order to maintain the effectiveness of the search engine optimization process. There is another important aspect that needs to be considered in case of search engine optimization is also considered in this project discussion that is compliance requirements. There are certain factors and aspects that needs to checked with respect to legislative measures of the website designing (Clarke Clarke, 2014). According to the critical evaluation of the project discussion it is found that the researcher took the legislative measure into his consideration. The research described the authentication and accessibility standards that are necessary for allowing various users in viewing and accessing the data of the website. The researcher mentioned that the user needs to follow all the accessibility principles for usability of blog entries within the website (Ebrahim, 2015). In addition to this, some additional guideline are also taken into consideration for managing the information published or accessed into the project development of search engine optimization process. Data analysis is also considered as one of the most effective element in this project development. In addition to this, this fact can be considered as one of the effective measures that are incorporated by the researcher into the research processes (Gennaro, 2015). The capabilities and efforts of the stakeholders are identified with the help of these data analysis techniques involved into the project development phase. In addition to this, the project milestones and other important aspects involved within the project development are elaborated in this project discussion with various functional statements that are entirely based on the impact of search engine optimization among users. The research has the customer satisfaction into their consideration. The considered functional requirement analysis involved in this project is completely useful for analyzing the effectiveness of project stakeholders in the field of search engine optimization process related to websites (Killoran, 2013). In addition to this, the project milestones and project deliverable selection plays a great role in providing effective measures to find the requirements for search engine optimization within websites. In addition to this, selected project deliverables for search engine optimization are preparation for functional blog, responsible blog for effective users and blog posts on SEO within the websites (Ledford, 2015). All of these aspects are elaborated in this project discussion in order to support the effective measures taken for developing this project. Recommendation part of this project discussion has made justice to the project discussion with respect to various important perspectives involved within the concept of search engine optimization process (Shih, Chen, Chen, 2013). The researcher has suggested developing and incorporating rapid application development model for managing the relationship between various stakeholders of the project. From the point of view of critical analysis, this recommendation is effective towards the project development. With the help of this recommended way of project management plan it helps to ensure the completion of project within a selected timeframe (Patil Swati, Pawar Patil Ajay, 2013). In contrast with this fact, one additional fact is that the project manager can easily communicate with every stakeholders of the project. With the help of these measures the project manager can effectively solve any kind of risks involved within the project development. References Berman, R., Katona, Z. (2013). The role of search engine optimization in search marketing.Marketing Science,32(4), 644-651. Clarke, T. B., Clarke, I. (2014). A competitive and experiential assignment in search engine optimization strategy.Marketing Education Review,24(1), 25-30. Ebrahim, N. A. (2015). Optimize your Article for Search Engine. Gennaro, S. (2015). Brevity and Clarity: Titles, Key Words, and Search Engine Optimization.Journal of Nursing Scholarship,47(3), 195-196. Killoran, J. B. (2013). How to use search engine optimization techniques to increase website visibility.IEEE Transactions on professional communication,56(1), 50-66. Ledford, J. L. (2015).Search engine optimization bible(Vol. 584). John Wiley Sons. Moreno, L., Martinez, P. (2013). Overlapping factors in search engine optimization and web accessibility.Online Information Review,37(4), 564-580. Onaifo, D., Rasmussen, D. (2013). Increasing libraries' content findability on the web with search engine optimization.Library Hi Tech,31(1), 87-108. Patil Swati, P., Pawar, B. V., Patil Ajay, S. (2013). Search Engine Optimization: A Study.Research Journal of Computer and Information Technology Sciences,1(1), 10-13. Shih, B. Y., Chen, C. Y., Chen, Z. S. (2013). An empirical study of an internet marketing strategy for search engine optimization.Human Factors and Ergonomics in Manufacturing Service Industries,23(6), 528-540. ur Rehman, K., Khan, M. A. (2013). The foremost guidelines for achieving higher ranking in search results through Search Engine Optimization.International Journal of Advanced Science and Technology,52, 101-110. Van Looy, A. (2016). Search Engine Optimization. InSocial Media Management(pp. 113-132). Springer International Publishing.