Literature review Essay Example | Topics and Well Written Essays - 2000 words - 3

Literature review - Essay Example al 2012). For an average individual, buying services and products is a routine and normal behaviour. For compulsive consumers, incapability to control an overwhelming force defines their buying behaviour. It also leads to substantial and always severe results. A compulsive consumer does not derive his or her utility from a service or product but from psychology during purchase power. For the last twenty years, a strong series of investigation in consumer activities has been in discussion of compulsive consumption phenomenon. This was to show it negative results both in the society and to an individual (O’Guinn et. al 2011). Compulsive consumers accrue unmanageable and vast debt amounts which create emotional and economic problems for them. Incapability to settle off debts then turns into a creditor’s problem. Therefore, the importance of devising and understanding intervention methods to manage and control this activity is vital. Other discussion in this paper has made a focus on marketing strategies and tactics’ role as a risky factor in promotion of compulsive consumption. Consequently, it focuses on marketing role in fostering and promoting this problem activity. This paper therefore, reassesses the literature on the problem behaviour as well as summing up the outcomes in three areas: why do consumers behave in this manner, what are the predictors of compulsive consumers and relations with marketing strategies? The marketing ethics as a risky factor in compulsive consumptions is in the discussion. Compulsive consumption The concept of compulsive consumption in literature has a definition of repetitive, chronic purchasing behaviour which takes place as a reaction to negative feelings or events (O’Guinn & Faber 1989). As individuals purchase compulsively, they buy excess product quantities that they cannot afford and do not require (Hoyer & Maclnnis 2007). This is regarded as a reaction to resolve negative feelings, inner deficienci es or unlikeable life experiences (Faber & O’Guinn 1992). This feeling pushes a consumer to buy goods to help clear negative feelings like frustration and stress (Scherhorn 1990). A compulsive consumer is therefore, motivated to buy goods to clear the negative feelings via alterations in self esteem or arousal level and consequently obtain utility from buying process (Hassay & Smith 1996). To be simple, compulsive consumers act on uncontrollable, powerful urges to purchase (Yurchisin & Johnson 2004) Why do individuals buy compulsively? Recent research has concentrated majorly on identification of personality character associated to compulsive consumption (Shoham & Brencic 2003). For instance, (Valence& Fortier, 1988) say that compulsive consumers have a low self-esteem which make one fantasize, put value on material and high depression levels obsession and anxiety ( Koran et. al 2006) along disappointment, frustration and stress. The fantasy in compulsive consumption has been a point of concentration for researcher. Through fantasy one is able to move away from pessimistic feelings and accept oneself in the society (Faber & O’Guinn 1989). It also allows for rehearsal of expected positive results and a way to avoid concentrating on negative issues. Moreover, when one’ Literature Review Essay Example | Topics and Well Written Essays - 8250 words Literature Review - Essay Example To develop an efficient labelling scheme that can handle an ordered tree-structured data model, various scholars have focused on the aim of developing a labelling scheme that is efficient and effective in handling both static and dynamic XML documents and these approaches are discussed below. In the introductory chapter of this thesis, there were specific objectives which defined the motivation of this study, and its goals. The first area of literature relevant to this goal is an overview of labelling schemes. The second part of the literature review presents and discusses other labelling schemes that have commonly been used with XML documents. The first theme is different from the second because in the first, only the overall approach to the functionality of the schemes are presented but in the second, there will be more detail into the schemes by reviewing the strengths, weaknesses and limitations with these other labelling schemes. By so doing, it exposes the research challenges. Lastly, the literature review will identify the weaknesses and limitations of other labelling schemes to propose alternative ideas for new scheme which helps to address the identified weaknesses and limitations. Section 3.2 of the chapter provides an overview of the labelling schemes, while Section 3.3 presents common labelling schemes used to XML data along with their strengths and weaknesses, such as prefix-based schemes (Section 3.3.1), interval-based schemes (Section 3.3.2), multiplication-based schemes (Section 3.3.3) and vector-based schemes (Section 3.3.4). Section 3.4 discusses the scheme’s characteristics to be seen in any ideal scheme. Section 3.5 summarises the literature review and Section 3.6 concludes the chapter. There are four major schemes that are overviewed in this section. These are prefix-based schemes,